What´s NEW at Seatrade Europe 2025 ?
Tech Zone
… the ultimate destination for IT suppliers, shore power providers, and emerging tech innovators aiming to make waves in the cruise industry.
Destination Discovery Friday
… we open Seatrade Europe on Friday for private visitors and travel agencies.
Media Entry and Co-Exhibitors
Upload and amend your data for the online exhibitor directories and the Seatrade Europe app at the Online Shop for Media in the Online Service Center.
Our official and only partner for catalogue and media entries as well as digital marketing is NEUREUTER FAIR MEDIA GmbH.
Do you have questions regarding your media entry? Please contact NEUREUTER FAIR MEDIA GmbH:
Want to showcase additional companies at your booth? Register your co-exhibitors in the Online Service Center:
Service bookings and standbuilding
Please use the Seatrade Europe Online Service Center (OSC) and order your desired services and stand equipment as soon as possible.
The current prices are valid until 13 August 2025. For orders received later, an express surcharge of 20% applies.
Have you thought of everything? You can find the entire catalogue of our bookable services here:
All deadlines of the order dates can be seen here:
Make sure that you order your waste disposal until 13 August 2025 here:
Every exhibitor is obliged by the Conditions of Participation and the Technical Guidelines to avoid and dispose of waste. Therefore, please order your required waste bags or roll containers in advance at the Online Service Center (OSC). Waste deposited in front of the stands will be disposed of before and during the event for a fee.
A surcharge of 20% per m³ or part thereof will be levied for valuable/raw materials that have not been declared and/or remain in the hall after you have left your stand. Hazardous waste will be disposed of at cost.
Your free quota of digital exhibitor passes will be made available to you in the Exhibitor Ticket Shop for downloading to your smartphone, for example. We recommend that you personalize your exhibitor passes and then make them availableto your employees by e-mail from the Exhibitor Ticket Shop, e.g. as mobile exhibitor passes for smartphones.
You can access exhibitor passes via the Online Service Center (Please direct to >Book your services >Exhibitor Ticket Shop >Exhibitor passes):
- Please note that only exhibitors with an exhibitor pass are granted early access to the fair ground. Exhibitors are required to obtain an exhibitor pass in advance, before the event.
- Please note that exhibitor passes are not necessary for setup and dismantling.
- The employee has changed, and you need to change the exhibitor pass?
This is of course possible: Please send an e-mail to customerservice(at)hamburg-messe(dot)de.
Subject: Event / Hall / Stand number / Change of exhibitor pass
Attach the PDF of the exhibitor pass with the incorrect data to the e-mail (you can download this from your Exhibitor Ticket Shop).
Enter the correct name and the corresponding e-mail address. You will then receive a corrected PDF by e-mail.
Your exhibition space is without stand construction, unless a shell scheme has been booked.
Binding minimum requirements are full-surface floor covering (carpet, etc.), stand lettering (company name) and stand partition walls decorated in a manner visually appropriate to the surroundings. Exhibitors are required to demarcate their rented booth space with booth boundary walls unless they bring their own booth.
Visit the stand construction portal of Hamburg Messe und Congress. It offers stand construction options for every need. After reviewing the offers, you may place your order using the service booking shop (provided you have been admitted to the event and received your access information). Once you have placed your order, you will receive a message from the stand construction company including a design drawing of your stand.
If you can’t find the password for the Online Service Center, please use the "Forgot Password" button.
A new password will be sent to the e-mail address registered for your company.
If you no longer have access to this e-mail address, please contact us directly. Please email to seatrade-europe(at)hamburg-messe(dot)de
Organize an exhibitor event like a pro
Press conference, stand party or workshop: Exhibitor events taking place during Seatrade Europe on the premises of Hamburg Messe will be listed. Register exhibitor events here:
Are you still looking for a conference room for your seminar, press conference or business appointment? Please contact Ms. Carola Tepper, she will inform you about the availabilities.
Invite your customers
As an exhibitor, you have the opportunity to invite your customers to visit the expo at Seatrade Europe for free, or to give them a price reduction of 10 % on the conference ticket.
To invite your customers only to the expo: Use our general promo code which we bring to your attention via e-mail or order invitations in our Online Service Center to invite your customers. Regardless of how many visitors will use your promo code or individual invitation code, you will not incur any costs.
If you want to give your customers the chance to purchase a conference ticket with a 10% discount, you are welcome to use also a specific promo codes which we will give to you via e-mail.
When planning the distribution of the promo codes for the conference, please always consider the valid time frame and inform the customer by when they must use it. The code will lose its validity once the prices in the ticket shop are changed.
You have any questions about the promo codes and how to promote it? Please contact us!
Simply add your individual promo code to the banner generator on our website on a hidden site and download the appropriate graphic for e.g. your e-mail signature. All information to our hidden sites we share with you via e-mail.
You missed all our information?
At Seatrade Europe, building valuable connections is key to your success. Here are some tips to make the most of your networking opportunities:
- Swapcard matchmaking via desktop version: Use the Swapcard platform to connect with other professionals before and during the event. This tool helps you schedule meetings, find relevant contacts, and maximize your networking potential.
- Badge scanning via Seatrade Europe App: Take advantage of the Seatrade Europe app to scan badges and collect leads effortlessly. This will allow you to follow up with potential clients and partners after the event.
Make the most of these tools to expand your network and create lasting business relationships. We wish you great success at Seatrade Europe!
With Hamburg buzzing from Seatrade Europe (10-12 September) and Hamburg Cruise Days – Europe’s largest public cruise festival (12-14 September) – both taking place in the same week – 2025 will see the city transformed into the ultimate Cruise destination.
The thematic and temporal overlap of the two events offers outstanding advantages for you as a Seatrade Europe exhibitor. In addition to the regular Seatrade Europe audience, for the very first time, Friday at Seatrade Europe will open its doors to a limited number of pre-registered B2C visitors, while Thursday and Friday will also welcome travel trade professionals.
By opening the show to new visitor groups, we’re creating more touchpoints, greater visibility, and added value for your presence at the event. You’ll have the unique opportunity to connect not only with cruise line executives, but also with travel agents and future passengers – all while the entire city celebrates cruising.
We are sure that you have questions. We have therefore compiled the most important points about the “Destination Discovery Friday” in the exhibitor FAQs. Please read through them. The Seatrade Europe team will be happy to answer any questions you may have.
Find more information here.
Increase your visibility
On our social media channels you can find all news about Seatrade Europe in Hamburg.
Become more visible and inform your customers about your business and products at #SeatradeEurope
Use our social media reach for updates on your appearance at the trade fair and get in touch with cruise professionals from all over the world. Are you reporting on an exciting topic as part of your participation in Seatrade Europe? Let us know! Tag us on:
We would be happy to publish the innovations you will be showcasing at Seatrade Europe 2025 in our communication in advance.
Please feel free to contact us:
Nele Bruns
Communications
nele.bruns(at)hamburg-messe(dot)de
Tel: +49-40 - 3569-2439.
Expand the presence of your brand through our sponsorship opportunities. We’re happy to support you with a range of measures that allow you to reach your target group without any scatter.
Prepare your time on-site
The Seatrade Europe app for iOS and Android is now available for download in the stores. Look forward to comprehensive exhibitor profiles, interactive hall plans, the complete programme and more.
Address
Hamburg Messe und Congress GmbH
Messeplatz 1
20357 Hamburg
How to get there
1. by Public Transportation
Stations in walking distance
- Dammtor (S2, S5), East Entrance
- Sternschanze (S2, S5, U3), Central Entrance / West Entrance
- Messehallen (U2), South Entrance / Central Entrance
- Stephansplatz (U1), East Entrance
2. by Air Travel
You can benefit from the cooperation with the Lufthansa Group airlines (Austrian Airlines, Brussels Airlines, Eurowings, Lufthansa and SWISS) and optimize your travel costs. The extensive route network with around 310 destinations worldwide, as well as additional destinations by Air Canada and United Airlines on North Atlantic routes, is available to you.
Click on www.lufthansa.com/event/seatrade-europe-2025 and the discounted rates will be displayed.
Lufthansa Group Meetings & Events offers flexibility to you. The discounted rates are valid up to one week before and one week after the event.
The taxi ride from the airport to the fair takes about 20 minutes and costs about 30 - 35 €. There is no fixed taxi price. To get back to the airport, you should allow enough time during rush hours or change to public transport.
Besides taxis there are also FreeNow, Uber and Moia.
3. by Rail Travel
4. by Road Travel
We look forward to you and will be happy to answer any questions you may have!
Welcome to Seatrade Europe 2025 in Hamburg!