Why attend?

Where Cruise Meets the European Community

10 - 12 SEPTEMBER 2025 | Hamburg, Germany

Seatrade Europe will be back for its 12th edition in Hamburg, the hub of the European cruise industry. Hamburg is the leading European source market for passengers (1.2m) and saw its most calls ever in 2023 at 340 ocean and river cruising calls!

Why Attend Seatrade Europe?

Europe's meeting point for the cruise industry, Seatrade Europe serves as the gateway for the international cruise industry.

Join your community to meet, discuss issues confronting the European cruise and river cruise market, and discover ports/destinations, suppliers, and manufacturers all in one place.

There's So Much On Offer

A robot walking past some exhibition visitors

BRAND NEW

The Tech Zone

The Tech Zone is an immersive feature area on the show floor showcasing IT suppliers, shore power providers, and emerging tech innovators aiming to make waves in the cruise industry.

What Your Industry Said

“We are looking forward to re-engaging with established ports and destinations, as well as meeting new and emerging destinations, at Seatrade Europe in Hamburg this September.”

Senior Manager, Itinerary and Destination Planning at Carnival UK (P&O Cruises & Cunard)

River Cruise Day

River Cruise Day offers a packed itinerary of sessions focused on the river cruise market’s evolution with plenty of actionable insights for cruise lines and emerging destinations alike.