Exhibit at the Largest and Longest-Running European Cruise Event

With the world's cruise lines fully committed to the European market amidst a changing landscape and a robust consumer base, join us at Seatrade Europe 2025 as we chart a course forward for the fastest-growing category in leisure travel – cruising.
 

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What to Expect at Seatrade Europe

Seatrade Europe is so much more than a trade show – with ample opportunity to network, learn, and celebrate the industry, take advantage of an entire week dedicated to evolving the regional cruise market.

Trade show floor

Innovative brands from across the entire supply chain and global destinations will meet with 50+ cruise line brands from 40+ countries. 

New to the European market? Affordable turnkey packages have been made just for you:

  • Destination Discovery Zone – perfect for first time tourism orgs
  • Tech Zone – a tailor-made kiosk package for tech innovators
  • Newcomers Boulevard – a low-cost, low-effort exhibiting opportunity for brands that break the mould

Conference programme

Take advantage of dozens of hours of sessions focused on the latest trends and insights from the regional market.

Showcase Deck

Hear about the latest cruise innovations and initiatives directly from the people who came up with them.

Seatrade Cruise Awards

Raise a toast to the industry talent driving innovation both within cruise lines and from those working with them

Cruise Night

The showstopping party of the week, don’t miss your chance to connect with valued contacts and make new friends.

Who Are European Cruise Lines Searching for?

Expanding itineraries, improving processes, and upgrading the passenger experience both onboard and ashore are top of mind.
 

  • Ports and Destinations
  • Tour Operators & Ground Handlers
  • IT Providers
  • Ship Services & Communications
  • Entertainment Companies
  • Health & Safety Organisations
  • Classification Societies
  • Shore Power Suppliers
  • Hotel Equipment & Onboard Suppliers
  • Cruise Associations & Terminal Suppliers
  • Designers & Suppliers
  • River Cruise Builders & Suppliers
  • Ship Equipment, Builders & Shipyards
  • Ship Agents

Achieve Tangible Results in just 2.5 Days

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Who You Can Expect to Meet

From AIDA to Viking, meet with a who’s who of decision-makers, buyers and itinerary planners from 50+ cruise lines and 40+ countries empowered to drive business forward in the European market.

See Who's Attending



Logo in partnership with IC River Cruise and River Cruise Europe

Join us for River Cruise Day

  • Get close to the action via an affordable, turnkey exhibiting package purpose built to help you connect with cruise lines like AmaWaterways, Uniworld, GRC, Lueftner Cruises, Nicko Cruises, Viking River Cruises, Arosa, TUI, and more!
     
  • Hear directly from cruise lines how to fine-tune your business pitch via access to conference sessions including European River Cruising 101, Preparing Your Destination for River Cruising, and How to Become a River Cruise Supplier

Exhibit at the Largest and Longest-Running European Cruise Event

Warning About Dubious Address Brokers

Dubious companies are currently trying to sell exhibitor and visitor lists of our trade fairs as well as entries in trade fair directories. Sometimes the logos of our events are even used illegally. Hamburg Messe und Congress GmbH (HMC) never passes on its exhibitor and visitor contact lists to third parties without express consent and has no business relationship whatsoever with these providers.

Our official partner for catalog and media entries as well as digital marketing is NEUREUTER FAIR MEDIA GmbH. All official service partners of the HMC can be found here: